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Celerart

Emancro – Robotics & AI Branding for Healthcare

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Emancro case cover: white Emancro logo over robotic arms picking items on a conveyor line

Date

2024

Industry

Robotics
Technology
Healthcare

Client

Emancro

Services

Branding
UI / UX
Webflow Development

Emancro developed EASO 1.0 - a general-purpose robotic system that is meant to address dire labor shortages in hospitals’ pharmacies. It's powered breakthrough AI and computer vision technology developed at UC Berkeley AI Research (BAIR).

There was an existing logo, so we were to only make minor adjustments to it, but we managed to expand the overall brand identity and create guidelines for consistent appearance. We have also designed and built an engaging website that showcases the company’s technological prowess and innovative nature, while capturing the clean and sterile essence of the brand, as it’s aimed towards healthcare sector, and pharmacies specifically

Emancro logo before the redesign, navy wordmark with a robot-arm icon
Redesigned Emancro logo on navy with construction grid and clear-space guides
Emancro EASO hospital robot render: white robotic arm with gripper mounted on a navy-and-grey tower
Emancro website on emancro.ai in a browser window, with logo and app icon
Close-up of the Emancro wordmark on a construction grid
Emancro brand guidelines spreads: logo usage, colors, Centauri and Inter typography, stationery
Emancro product carousel cards explaining the EASO robot's manipulation AI, unfolding flap and navigation

We took an awesome EASO 3D model and created a fluid animation that unfolds as you scroll, showcasing various features of the robot. On mobile, we decided to rather create a set of static shots for the sake of performance, compatibility, and page length.

Now a clean product comes with a clean website.

Emancro website homepage on a tablet: EASO 1.0 hospital robot hero, skill library and features
Emancro website UI: job application form, social and contact cards, and newsletter signup
Collage of Emancro web pages: blog, product details, thank-you page and navy footer
Emancro News and articles page shown on a laptop
Emancro mobile screens: EASO 1.0 hero, Our Story timeline and News and articles