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Celerart

Setup.sa – Advisory Firm Website for Saudi Market

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Setup.sa case cover: "Land Your Company in Saudi Arabia" homepage on a laptop

Date

2024

Industry

Consulting

Client

Setup

Services

Website
UI / UX
Client Portal
Webflow Development

Setup.sa is an advisory firm from Saudi Arabia that helps international companies expand and land in the Kingdom. Startup’s growth demanded a new website to clearly convey its services to the target audience, get prepared for traffic from marketing efforts, and eventually convert visitors.

Existing crisp brand identity in Saudi colors nudged us towards a clean look and feel with plenty of empty space, lots of big juicy photos and videos. After designing the website in Figma, to spice things up a bit more, we created a bunch of 2D animations in Adobe After Effects and exported them as Lottie to embed onto the website.

We chose to build this website on WordPress, which provided us with the flexibility to implement various custom features, tricky sliders logic, a bunch of contact forms, and lots of CMS-managed content.

We went for quite a bit of interactivity and animations powered by GSAP.At celerart, we thoroughly tested the website on all major browsers and devices, ensuring it does look & work on tablets and mobile just as good as on desktop.

Aerial view of Riyadh's financial district skyscrapers at dusk
Setup.sa color palette: black and gray shades, white, green and dark green
Setup.sa layout grid: 12 columns on 1200px desktop, 2 columns on 375px mobile
Setup.sa typography: Archivo typeface in Regular, Bold and Black weights
Setup.sa "Why us?" section on a tablet with numbered Vision 2030 reasons
Setup.sa bar chart of investment licenses issued in Saudi Arabia, Q1 2021 to Q2 2022
Setup.sa mobile screens: "10 Hacks for saving costs" video and an etiquette tip quote
Setup.sa tablet screen on NEOM's The Line, 750bn SAR budget, beside a mountain canyon photo
Setup.sa Setup360 product page on a laptop, listing the 7 pillars of services
Setup.sa comparison table: feature checklist versus other providers and law firms
Setup.sa "Our 7 pillars Super Setup services" section on a tablet
Setup.sa "Our Trusted Partners" page on a tablet with a grid of partner logos
Setup.sa mobile screens: Vision 2030 page and mobile app download QR codes
Setup.sa About Us page on a tablet with a Riyadh skyline hero
Setup.sa "Our Team" page on a tablet with a grid of consultant portraits
Setup.sa "Book a session with one of our advisors" contact form
Setup.sa mobile site on two iPhones: products menu and hero with 'Let's set your expectations' headline
Setup.sa 'Our Values' section with expandable value list, shown on an iPad

Besides the website itself, Setup needed to create an app where their users could conveniently track their company registration progress on an interactive timeline, see important notifications, download company documents, and more.

The dashboard includes pages where the users can explore service providers and consultants, find the right one, and book a meeting with them.

Celerart team took a deep dive into the required functionality and user flows to create comprehensive prototype with a user-friendly UX. We designed a custom UI, styled in line with the website and overall brand identity.

Just as the website, we made this app interface full responsive and ready to use from mobile or any other device. Final deliverables included all screens, a complete UI kit, set of components with variations, and detailed notes for the developers to effortlessly implement the app exactly as designed.

Setup.sa client portal dashboard on a laptop: timeline chart and important notifications
Setup.sa client portal timeline chart tracking licence, registration and visa milestones
Setup.sa client portal on an iPad: timeline chart above a milestone status list
Setup.sa client portal on three iPhones: timeline, navigation menu and timeline list
Setup.sa client portal sidebar navigation in collapsed and expanded states
Setup.sa client portal Service Providers directory of partner company cards on an iPad
Setup.sa client portal icon set: dashboard, timeline, providers, consultants, documents and UI icons
Setup.sa service provider profile page for Zeejprint with company description tabs on an iPad
Setup.sa service provider page with products, contact methods and client offers on an iPad
Setup.sa mobile service provider directory and partner offers page on two iPhones
Setup.sa client portal UI kit: spacing, grid, icons, buttons, inputs and cards
Setup.sa client portal Consultants page with a grid of consultant profile cards on an iPad
Two engineers in hard hats and safety vests reviewing plans beside wind turbines in the desert
Setup.sa client portal date picker calendar for December 2023 with selected dates
Setup.sa client portal icon set: dashboard, timeline, providers, consultants, documents and UI icons
Setup.sa website and client portal Figma file showing wireframes, designs and UI kit
Setup.sa client portal Knowledge Center with video lessons on an iPhone