Celerart | PenPusher case

Date

2022

Industry

Content Creation
Creative Tech

Client

Penpusher

Services

Branding
UI / UX
Webflow Development

Objective: create a new branding - modern, vivid,
attractive logo and color scheme that would
tell customers about Penpusher, a newly
established creative content company.

Solution: flexible animated logo and branding that could be used in different applications - website, social media, favicon, printing materials. Vivid color scheme and trendy fonts.

Collage of Pen Pusher logos in different styles and colors, including text-based logos with stylized double lines in letters.

Color palette with blocks labeled Pink, Blue, Pink Gray, White, Gray Light, Gray Dark, and Black, each showing their hex, RGB, and CMYK values.

Illustration of two smiling people with earrings and colored hair integrated into blue stylized text on a light background.

Website layout for Penpusher with sections on services like website content, SEO, and blogs; steps on how they work; benefits of building a content writing team; reasons to choose them; and a contact form.

Collage of Penpusher website UI screens showing services, content types, how they work steps, team information, and contact form with isometric illustrations.

UX/UI style guide showing input fields with states, dropdown menu, message boxes, grid layouts for desktop, tablet, and mobile, color palette swatches, button styles with hover and animation states, typography sizes for desktop, tablet, mobile, and navigation bar elements.

Horizontal process flow with eight steps: 1 Market analysis, 2 Logotype, 3 Branding, 4 Webdesign, 5 UI kit, 6 Development, 7 Testing, 8 Presentation; first step highlighted.

Credits