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Celerart

Basesite – AI Platform for Semiconductor Fab Automation

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Basesite website homepage on a laptop: "Cut Weeks From Your Project Delivery, Without Cutting Corners"

Date

2024

Industry

Technology

Client

Basesite

Services

Brand Identity
UX / UI
3D
Webflow Development

Basesite is a revolutionary startup behind the Fabbuilder software product for major semiconductor fabs. It automates fab building with AI optimizers, allowing to cut major weeks of time, millions of dollars, and many errors from the project delivery, but without cutting corners.

Celerart created a comprehensive brand identity from the ground up, including a bespoke versatile logo, custom graphics, animations, 3D, and a set of corporate identity collaterals.

We also designed an awesome website that tells a story in an engaging way, presenting a complex concept through interactive animations, clearly communicating the whole deal, making it easily digestible. As usual, we built it with Webflow, leveraging best practices and client-first approach, allowing for excellent performance and convenient management.

There's more cooking... We're crafting a whole new Fabbuilder app user experience. Coming soon.

Basesite project workflow: discovery workshop, logo and branding, UX/UI and 3D design, Webflow build, launch, support
Basesite logotype construction: outlined letterforms with bezier points and angle guides on violet
Basesite color palette: violet shades from #4C33E1 to #B0A6EC and neutrals from #F6F8FC to black
Basesite typography: Inter Tight specimen with a character grid
Basesite brand guidelines pages: violet cover, logotype design and correct logo usage spreads
Three violet Basesite envelopes with an oversized wordmark, floating on black
Basesite billboard wall: "Software for Construction Engineers built by Construction Engineers" with flow-line graphics
Basesite stationery elements: two line-drawn page layout grids on black
Basesite mobile site on three phones: client testimonial, "Cut Costs" hero and AI optimizer features
Basesite tablet page "Semiconductor Leaders Trust Us" with an interactive globe of client locations
Basesite violet "b" app icon in an iPhone dock
Basesite graphic: "Facilities Optimization Platform" framed by connector lines
Basesite contact page on a tablet: "Speak to an Engineer Today" with an inquiry form
Basesite billboard: "Take Building Services Design off the Critical Path" with key stats
Basesite pitch deck: grid of 15 slides in violet, white and black
Basesite tablet page "Save Money, Gain Time, Reduce Rework" listing software benefits
Black Basesite branded T-shirt with chest wordmark
Basesite icon set: violet line icons in rounded tiles
Basesite Instagram profile with branded violet and white post templates
Violet Basesite drawstring bag with looping line graphic and logo
Basesite design automation on a tablet: "Step 3: Uses the model as a framework to complete human engineering tasks"
Basesite circular diagram of platform features: TPOC/FPOC optimization, BIM 360, GAP assessments, scheduling
Basesite button specs: violet "How it works" and black "Get in touch" pills, 45px tall
Basesite mobile screens on two phones: "Step 1: Cleans the project's unstructured data" and fab industry intro
White Basesite packaging box close-up with wordmark and tagline on a violet background
Basesite dashboard on a tablet: panel dot-plot visualization with panels and assignments tables
Basesite corner radius system: 0/8/16/24/32px construction diagram
Basesite animated 404 error page: the zero splits into two halves along a flow line
Basesite UI data visualizations: donut, bar and column charts of panels, cable lengths and POCs