Date

2021

Industry

Consulting

Client

Morgan & Westfield

Services

Branding
UI / UX Design WordPress

About: Morgan & Westfield is a professional services firm that specializes in the confidential appraisal and sale of small to mid-sized, privately owned businesses. They help sell small and mid-sized companies. The process of selling a small business is quite different than selling a large business. As a result, the sale of your business should be handled by a team of professionals with experience in selling businesses similar in size to yours.

Objective: Refresh the brand and establish the design language, increase conversion rate, improve user flow, make the site easier to understand and navigate, make it nicely readable and modern.

Solution: Create a new logo and branding with a comprehensive design system. Redesign the website completely, with a new structure, look & feel. Develop a new responsive website on WordPress for easy management.

Typography sample showing headline font 'Butler' with uppercase alphabet, numbers, and symbols on left and body font 'Roboto' with uppercase alphabet, numbers, and symbols on right, all on a dark background.
Color palette with eight square swatches including black, dark gray, light gray, very light gray, off-white, white, bright red, and dark red.
Collage of multiple grayscale website prototype screens displayed diagonally with a dark box in the center reading '06 / Prototype 120+ screen'.
Website homepage showing Morgan & Westfield's business services with client testimonials, seller process steps, client stories, logos of partners, consultation schedule, business listings for sale, a business selling guide book, and expert resources.
Screenshot of a business website showing a seller's process overview with steps Assess, Prepare, Market, and Close, client stories and surface refinishing on mobile views, and pricing plans for risk-free consultation packages.
Morgan & Westfield website buyers section showing business listings, detailed business info, and a request more information form on desktop and mobile views.
Text testimonial stating saving over $50,000 in commissions and satisfaction with service from Morgan & Westfield.
Webpage promoting 'The Complete Guide to Selling a Business' by Jacob Orosz, featuring book cover, benefits, author info, reader reviews, and download options.
Aerial view of a dense urban cityscape with numerous high-rise buildings during sunset.
Screenshot of Morgan & Westfield M&A Talk Podcast webpage and mobile views featuring Dan Cotter's episode, next to a smiling woman with dark hair wearing a red top.
Webpage titled About Morgan & Westfield showing business sale consultation services with city skyline image and navigation menus.
Collage of various website pages showing business brokerage services, client stories, office locations, and consultation scheduling in a red and white themed layout.