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Elite Robots website hero: "Collaborative Robots For Full Task Automation" beside a white cobot arm

Date

2024

Industry

Automotive
Manufacturing
Robotics

Client

Elite Robots

Services

Graphic design
UI / UX
Webflow Development

Elite Robots is the #1 automation partner with worldwide reach that builds proprietary collaborative robots for manufacturing facilities, warehouses, and many other scenarios.

Their current website needed more clarity and finesse for sophisticated European and American viewers, so Celerart got involved in a complete website overhaul. Utilizing the existing brand identity but expanding and improving on it, we designed a new modern site that speaks to both end-users and potential partners, presenting the company as a cutting-edge, solid, and reliable supplier.

Built with Webflow, the site boasts excellent performance with a Client-First approach while allowing for convenient management of vast CMS-driven content such as products, industries, applications, and a blog. Various contact forms are connected with a CRM, including the download center, which gathers users' details when downloading files. Multiple languages via Weglot.

A combination of techniques we applied led to a noticeable improvement in brand perception and marketing outcomes, increased conversion rates, and customer satisfaction.

Close-up of an Elite Robots cobot joint with the embossed Elite Robots logo
Elite Robots color palette: purple and cyan primaries with a scale of dark-to-white neutrals
Elite Robots typography: HarmonyOS Sans in Bold, Medium and Regular with character set
Three Elite Robots collaborative robot arms in white and blue on a light background
Elite Robots work process: UX design 56+ h, UI design 140+ h, Webflow development 200+ h
Elite Robots cobot exhibiting a tiger shark model with a 3D mesh shown on a monitor
Elite Robots sitemap flow: home page branching to cobots, applications, industries and more
Elite Robots homepage wireframe: hero, client logos, robotic experience and Cobots Series
Elite Robots website layout grid on tablet, with the logo and navigation over column guides
Elite Robots Cobots Series page on a tablet, showing the CS Series lineup carousel
Elite Robots mobile screens: Track Record Across Industries cards and Partner Program
Elite Robots mobile screens: Latest Publications blog list and Grow Your Business CTA
Elite Robots white cobot arms of various sizes arranged on a white stepped set
Elite Robots mega menu on tablet and mobile: cobot series, industries and applications
Elite Robots white cobot arm inspecting a battery pack on a workstation in a warehouse, 3D render
Elite Robots EC Series product page on iPad with cobot hero and EC63–EC612 model cards
Elite Robots 'Standing Out In The Cobot World' page on iPad listing five cobot benefits with icons
Elite Robots line icon set in white on purple, with a 24px construction grid for one icon
Elite Robots CS Series and EC Series landing pages shown side by side
Elite Robots 'Upgraded Joints' mobile page on iPhone with close-up of a cobot joint
Elite Robots 'A Quick Glance' CS Series cobot comparison table on iPad
Elite Robots controller and industrial teach pendant product sections on iPad
Elite Robots mobile page on iPhone showing the teach pendant controller carousel on blue
Elite Robots cobot technical drawing with dimensions and flange details on dark blue
Elite Robots industry icon set in purple and navy, featuring an automotive icon on a grid
Two Elite Robots cobots palletizing cardboard boxes from a conveyor belt, 3D render
Elite Robots white cobot arm with blue accents on a minimal white step, 3D render
Elite Robots cobot specifications table with arm, controller and teach pendant tabs on iPad
Elite Robots 'Technical Documents' download page with a cobot drawing on iPad
Elite Robots cobot arm welding a metal part with sparks in a dark workshop
Overview of Elite Robots website pages: applications, about, blog, FAQ and more