Peila – B2B Brand Identity & Webflow Website
Date
2022-2023
Industry
Technology
Client
Peila
Services
Branding
UI / UX
Webflow Development
Peila, a B2B tech supplier from Israel, required a comprehensive overhaul of their brand identity and website to favorably position itself on the market as a leading company that it is.
At celerart, we have created a new modern logo (see the before/after slide below, it's a game changer!), a variety of assets and brand guidelines to ensure consistent application of the brand; then we've designed a new engaging website with user-friendly UX and clean UI. We developed the website with Webflow, leveraging some Relume components and following Client-first approach, allowing for excellent performance, responsiveness, and cross-browser compatibility, presenting the products catalog in a compelling way and offering convenient inquiry options. Webflow CMS allowed for effortless product editing and website management.
Peila sells a variety of B2B products that generally come with rather unimpressive images from the manufacturers, and often low quality. So, we upscaled them and then used generative AI to create tons of cool backgrounds to showcase how these products can operate in extreme environments, while also creating impressive imagery that makes a big difference, elevating the overall website experience 🚀
