AiTEN Robotics produces over 10,000 automation robots annually for manufacturing plants, warehouses, distribution centers, and other industries worldwide. Their robots fully automate handling, palletizing, lifting, stacking, sorting, and other tasks.

A solid corporation like that couldn't keep using a dated website. They needed something modern and substantial that would position them as industry leaders, create excellent first impressions, facilitate client acquisitions, and provide useful info about products and the company in a coherent and engaging way.

Celerart designed and built a new comprehensive website for AiTEN Robotics from the ground up. We designed dozens of unique pages in Figma, created hundreds of custom assets including product shots, 3D embeds, banners, icons, and graphics, went through endless iterations, and built the site with Webflow using client-first approach, plenty of interactions and animations, and a fairly CMS setup with lots of interlinking pages, mega-menu, custom JavaScript, and more.

Why Does Website Design for Manufacturing Companies Matter for Industrial Automation?

The disconnect was clear. AiTEN produces 10,000+ robots annually and supplies them globally. Their old website didn't communicate this scale or expertise.

The problems were specific:

• The dated site didn't position them as industry leaders
• First impressions weren't strong enough
• Client acquisition faced unnecessary friction
• Product and company information lacked coherent, engaging presentation

Your website creates the first touchpoint with potential clients. When your digital presence looks outdated, it raises questions about whether your company keeps pace with industry developments.

How Do You Design Dozens of Unique Pages While Maintaining Consistency?

We started in Figma, designing dozens of unique pages. Each page needed a clear purpose while maintaining visual consistency across the entire site.

The challenge centered on presenting complex information accessibly. AiTEN serves multiple industries with solutions spanning different automation tasks. Buyers need to find relevant products quickly.

"Industrial sites often overwhelm visitors with information. We structured content so people understand what each solution does before diving into specifications."

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Vad S.‍

Creative Director at Celerart

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Creating hundreds of assets was essential. We developed product shots showing robots clearly, 3D embeds demonstrating functionality, custom graphics explaining applications, plus banners and icons. Each asset reinforced the same message — AiTEN builds serious automation at a serious scale.

The endless iterations were necessary. What looks logical in design software doesn't always work for buyers actually evaluating industrial equipment. Refining organization and presentation prevented post-launch issues with user experience and conversion optimization.

What Goes Into Industrial Website Development and Implementation?

Building the site meant more than template customization. We used the client-first approach in Webflow, prioritizing clean code and maintainability for long-term scalability.

The technical scope included:

• Fairly complex CMS setup with lots of interlinking pages
• Mega-menu navigation
• Custom JavaScript for specialized functionality
• Plenty of interactions and animations
• Search functionality
• Multilanguage support via Weglot
• Contact forms integrated directly with CRM

The mega-menu solved a real navigation challenge. With products spanning multiple categories and industries, visitors needed clear paths to find relevant solutions. The structure lets users browse by task type or industry application.

The CMS configuration matters for ongoing management. AiTEN needed to add products and update information without requiring developer help constantly. We structured the CMS to provide that flexibility while maintaining design consistency.

Custom JavaScript handles functionality beyond Webflow's native capabilities. These additions addressed specific requirements identified during the design phase.

Contact form integration with their CRM eliminated manual work. Inquiries flow directly into their system automatically, streamlining lead qualification processes.

Before and After: Transformation in Factory Website Design

Could We Have Used Different Tools as a Manufacturing Website Design Agency?

WordPress was a viable alternative. It offers extensive plugins and a large developer community for ecommerce and content management.

But Webflow fit better for this project. AiTEN needed their team to manage content independently. The client-first approach in Webflow produces cleaner, more maintainable code.

WordPress makes sense when you need extensive third-party integrations or complex backend functionality. For AiTEN — a comprehensive marketing site with complex content organization — Webflow delivered the right balance of power and usability.

What Did the New Industrial Web Design Deliver?

The site launched with all planned features functional. Dozens of product pages went live with complete information. Weglot enabled multilanguage support from day one, serving AiTEN's global customer base.

The transformation is visible immediately. Visitors now see a modern, substantial site that positions AiTEN as the industry leaders they are. The visual design, navigation structure, and content organization all support this positioning.

"The complex CMS setup with interlinking pages gives AiTEN operational independence. Their team can publish and update content themselves, eliminating bottlenecks."

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Vad S.‍

Creative Director at Celerart

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Contact forms feeding directly into their CRM streamlined the sales process. Each inquiry arrives with full context, making follow-up more effective through automated workflows.

The website now facilitates client acquisition instead of creating barriers. Product and company information is presented in a coherent, engaging way. First impressions are excellent.

What Makes Websites for Manufacturing Companies Effective in B2B Markets?

Three insights emerged from building AiTEN's site for B2B clients and enterprise buyers.

First, information architecture drives effectiveness. We invested substantial time organizing products, planning navigation with the mega-menu, and structuring the CMS with interlinking. That foundation made everything else work.

Second, operational independence is critical. Sites requiring developer help for routine updates become constraints. The CMS must match how the team actually works.

Third, positioning happens through every element. For AiTEN, communicating "10,000+ units annually, worldwide supply, industry leaders" required coordination across visual design, content structure, interactions, and functionality.

Responsive Design and Mobile Friendly Experience

The industrial website design prioritized accessibility across all devices. With engineers and procurement managers researching solutions on tablets and smartphones during facility visits, the responsive architecture ensures seamless browsing experiences.

Every interaction, animation, and navigation element adapts intelligently to screen size. The mobile friendly interface maintains full functionality without compromising on features or information density.

Ongoing Website Maintenance and Manufacturing Web Solutions

AiTEN can now add products, update content, and maintain their site as their business grows. Our web agency structured the website maintenance process to be intuitive and efficient. The team handles content updates independently, while technical infrastructure remains robust and scalable for future expansion.

Manufacturer Website Design Best Practices for Industrial Marketing

The industrial manufacturing website design incorporates proven industrial marketing strategies that resonate with technical buyers and decision-makers in the automation sector.

Clear value propositions, detailed specifications, application examples, and case studies work together to build credibility. The site architecture supports complex sales cycles typical in industrial equipment procurement.

The old dated website created friction. The new comprehensive site removes barriers, provides useful information coherently, creates first impressions, and positions AiTEN exactly where they belong — as leaders in industrial automation.

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