A great logo is like a great first impression—it sticks with you. Some logos have become so iconic that even a single shape or color can immediately bring the brand to mind. But what makes a logo truly legendary? Simplicity, memorability, and a sprinkle of genius design.
Let's dive into the 10 greatest logos of all time, ranked not just by their visual appeal but by their cultural impact. (And yes, we've thrown in a little design geekery for good measure.)
1. Apple 🍏
Minimal. Sleek. Recognizable anywhere. Apple’s logo is proof that sometimes, less really is more. The bite (or byte—get it?) ensures it doesn’t look like a cherry, and its clean aesthetic perfectly matches Apple’s design philosophy.
2. Nike ✔️
The Swoosh is a masterclass in movement and energy. Created for just $35 by graphic design student Carolyn Davidson, this simple checkmark-like shape now carries billions in brand value. Just do it, indeed.
3. Coca-Cola 🥤
Script fonts can be tricky, but Coca-Cola nailed it. This flowing, red logo hasn’t changed much since the 19th century, proving that if it ain’t broke, don’t fix it. Plus, fun fact: It’s responsible for popularizing Santa Claus in red and white. Talk about branding!
4. McDonald’s 🍟
The Golden Arches are more than just an M—they symbolize fast, friendly, and familiar food (okay, and maybe a little regret afterward). It’s so powerful that you could remove the brand name, and people would still know exactly where they’re headed.
5. Google 🔎
Simple, colorful, and playful—just like Google itself. The alternating primary colors subtly break the pattern, reinforcing Google’s outside-the-box approach to, well, everything.
6. Mercedes-Benz 🚗
Luxury in three points. The three-pointed star represents dominance on land, sea, and air (ambitious, huh?). Speaking of car logos, if you're a fan of sleek automotive branding, check out this list of the 10 best car company logos of 2025 over at DesignRush.
7. FedEx 📦
At first glance, it’s just text, but hidden in the negative space between the “E” and “x” is an arrow. Once you see it, you can’t unsee it. A brilliant nod to speed and precision in delivery.
8. Starbucks ☕
Sirens, coffee, and world domination. The Starbucks logo has evolved over the years, but the essence remains the same—exotic, inviting, and, most importantly, Instagrammable.
9. Disney ✨
That whimsical, handwritten style is pure nostalgia. Whether it reminds you of Mickey Mouse or childhood movie nights, the Disney logo holds a special place in millions of hearts.
10. IBM 💻
Simple, bold, and corporate-cool, IBM’s striped logo gives a sense of innovation and authority while keeping a clean, professional look. Designed by Paul Rand, this is branding at its finest.
How to Get an Iconic Logo of Your Own?
If you’re inspired by these greats, why not join their ranks? At Celerart, we create logos that stand the test of time, check for yourself on our Work page.
Just recently, caerfully redesign a 40-year-old brand IVC
We work with startups, such as TextMine, a tech company leading the charge in AI-powered enterprise document data extraction.
Enterprises like Gausium, a leading cleaning robots manufacturer rock a logo that we made on thousands of their products all over the world.
Your brand deserves an unforgettable identity. Let’s make it happen! Get in touch.
