A great logo is like a great first impression—it sticks with you. Some logos have become so iconic that even a single shape or color can instantly evoke the brand. But what makes a logo truly legendary? Simplicity, memorability, and a touch of genius design. When we talk about the greatest logos of all time, these qualities shine through.
Let’s dive into the top 10 best logos, ranked not just for their visual appeal but for their cultural impact. These are the coolest logos of all time, blending creativity and recognition into designs that many consider the best ever logo contenders. (And yes, we’ve added a little design geekery for good measure.)
1. Apple 🍏
Minimal. Sleek. Recognizable anywhere. Apple’s logo is proof that sometimes, less is more. The bite (or byte—get it?) ensures it stands apart, and its clean aesthetic aligns perfectly with Apple’s design ethos. It’s often hailed as the best logo of all time for its timeless simplicity.
2. Nike ✔️
The Swoosh is a masterclass in movement and energy. Designed for just $35 by graphic design student Carolyn Davidson, this simple checkmark-like shape now carries billions in brand value. It’s a standout among the greatest of all time logos, proving that brilliance doesn’t need complexity. Just do it, indeed.
3. Coca-Cola 🥤
Script fonts can be tricky, but Coca-Cola nailed it. This flowing, red logo hasn’t changed much since the 19th century, cementing its place among the top logos of all time. Fun fact: It even helped popularize Santa Claus in red and white. That’s branding power!
4. McDonald’s 🍟
The Golden Arches are more than an M—they symbolize fast, friendly, and familiar food (and maybe a little regret afterward). Remove the name, and it’s still instantly recognizable, making it one of the top company logos of all time. It’s the best of the best logo in fast-food branding.
5. Google 🔎
Simple, colorful, and playful—just like Google itself. The alternating primary colors subtly break the mold, reflecting Google’s innovative spirit. It’s a strong contender for the coolest logos of all time, blending fun with functionality.
6. Mercedes-Benz 🚗
Luxury in three points. The three-pointed star represents dominance on land, sea, and air (ambitious, huh?). Speaking of car logos, if you're a fan of sleek automotive branding, check out this list of the 10 best car company logos of 2025 over at DesignRush.
7. FedEx 📦
At first glance, it’s just text, but the arrow hidden between the “E” and “x” is a stroke of genius. Once you see it, you can’t unsee it—a subtle nod to speed and precision. This clever design earns it a spot among the great logos of history.
8. Starbucks ☕
Sirens, coffee, and world domination. The Starbucks logo has evolved, but its exotic, inviting vibe remains. It’s Instagrammable and iconic, securing its place among the greatest logos of all time for modern culture.
9. Disney ✨
That whimsical, handwritten style is pure nostalgia. Whether it’s Mickey Mouse or childhood movie nights, the Disney logo holds a special place in millions of hearts. It’s a top 10 best logos pick for its emotional resonance.
10. IBM 💻
Simple, bold, and corporate-cool, IBM’s striped logo exudes innovation and authority. Designed by Paul Rand, it’s a masterwork of professional branding and a worthy entry in the top logos of all time.
How to Get an Iconic Logo of Your Own?
If you’re inspired by these greats, why not join their ranks? At Celerart, we create logos that stand the test of time, check for yourself on our Work page.
Just recently, carefully redesign a 40-year-old brand IVC
We work with startups, such as TextMine, a tech company leading the charge in AI-powered enterprise document data extraction.
Enterprises like Gausium, a leading cleaning robots manufacturer rock a logo that we made on thousands of their products all over the world.
Your brand deserves an unforgettable identity. Let’s make it happen! Get in touch.
