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Designing an Engaging Website That Converts
Having a website is essential for any business. However, having a website that converts visitors into customers is even more important. Here are five tips for designing an engaging website that converts:
1. Keep it Simple
Use a Simple Layout
A simple layout is easy to navigate and helps visitors find what they are looking for quickly. Use a clean design with plenty of white space to make your website visually appealing.
Use Simple Language
Avoid using jargon and technical terms that visitors may not understand. Use simple language that is easy to read and understand. This will help visitors quickly grasp your message and take action.
Use Simple Navigation
Make it easy for visitors to find what they are looking for by using simple navigation. Use clear labels and categories to help visitors quickly find the information they need.
2. Use High-Quality Images
Use Professional Images
Using high-quality, professional images can help your website look more polished and professional. Avoid using low-quality or blurry images that can make your website look unprofessional. Upscale with #AI if you need to 😎
Use Images That Tell a Story
Images that tell a story can help create an emotional connection with visitors. Use images that show how your product or service can solve a problem or make a difference in people's lives. Avoid photos that are clearly stock.
Use Images That are Relevant
Make sure the images you use are relevant to your business and your audience. Using images that are not relevant can confuse visitors and make them leave your website.
3. Make Your Website Mobile-Friendly
Use Responsive Design
Responsive design is essential for making your website mobile-friendly. This means that your website will automatically adjust to different screen sizes, making it easy to use on any device. Including landscape mobile 😅
Optimize Images for Mobile
Images that look great on desktop may not look as good on mobile devices. Make sure to optimize your images for mobile to ensure they look great on any device.
Keep Forms Simple
Forms on mobile devices can be difficult to fill out. Keep forms simple and easy to fill out to ensure visitors can easily contact you or make a purchase. Don’t forget to test that they’re actually sending you notifications.
4. Use Calls-to-Action
Use Clear and Concise CTAs
Calls-to-action (CTAs) are essential for converting visitors into customers. Use clear and concise CTAs that tell visitors what action you want them to take.
Use Contrasting Colors
Using contrasting colors for your CTAs can help them stand out and grab visitors' attention. Make sure the color you choose contrasts with the rest of your website design.
Use Multiple CTAs
Using multiple CTAs throughout your website can help increase conversions. Make sure to place them in strategic locations throughout your website. Like, in the middle of a blog post 👉 Inquire
5. Test and Improve
Use A/B Testing
A/B testing can help you determine what works best for your website. Test different versions of your website to see what design and content resonates best with your audience. Google Optimize is a great free tool.
Improve Based on Feedback
Listen to feedback from your visitors and customers. Use this feedback to make improvements to your website to better meet their needs and improve conversions.
Review Analytics
Reviewing analytics can help you see what pages are popular and which ones need improvement. Use this information to make data-driven decisions to improve your website and increase conversions.
So what should you do?
You could learn web design and web development, become a pro, and create a website from scratch, but that doesn’t sound reasonable.
You could buy a template off the shelf but then you’d be limited and the website would look like a bunch of others out there, and won’t exactly fit your needs.
Or you could reach out to get a bespoke website created by professionals.
