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Celerart

PenPusher – Creative Content Branding & Identity

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Date

2022

Industry

Content Creation
Creative Tech

Client

Penpusher

Services

Branding
UI / UX
Webflow Development

Objective: create a new branding - modern, vivid,
attractive logo and color scheme that would
tell customers about Penpusher, a newly
established creative content company.

Solution: flexible animated logo and branding that could be used in different applications - website, social media, favicon, printing materials. Vivid color scheme and trendy fonts.

PenPusher business cards: pink card with the logo and blue card with contact details for Robert Forman
PenPusher logo system: stacked, horizontal Pusher, vertical Pen and Penpusher.co lockups in blue, pink and navy
PenPusher poster on a wall shelf listing content services and ROI stats, with a blue flyer holder
PenPusher color palette: pink, blue, pink gray, white, gray light, gray dark and black with hex, RGB and CMYK values
PenPusher illustration: two cartoon writers peeking over the blue Pen wordmark
PenPusher homepage design: hero, services list, ROI stats, process steps, why us and contact form
PenPusher responsive layouts: tablet and mobile screens of services, hero, process and contact sections
PenPusher UI kit: inputs, dropdowns, grid, typography, color swatches and buttons on a blue background
PenPusher brand guidelines spreads: cover, logo usage, clear space, typeface, colors and minimum size
PenPusher favicon in a browser tab, dock app icon and Instagram profile avatar
PenPusher process: market analysis, logotype, branding, web design, UI kit, development, testing, presentation