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Morgan & Westfield – Branding & Website for M&A Advisory Firm

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Date

2021

Industry

Consulting

Client

Morgan & Westfield

Services

Branding
UI / UX Design WordPress

About: Morgan & Westfield is a professional services firm that specializes in the confidential appraisal and sale of small to mid-sized, privately owned businesses. They help sell small and mid-sized companies. The process of selling a small business is quite different than selling a large business. As a result, the sale of your business should be handled by a team of professionals with experience in selling businesses similar in size to yours.

Objective: Refresh the brand and establish the design language, increase conversion rate, improve user flow, make the site easier to understand and navigate, make it nicely readable and modern.

Solution: Create a new logo and branding with a comprehensive design system. Redesign the website completely, with a new structure, look & feel. Develop a new responsive website on WordPress for easy management.

Morgan & Westfield typography: Butler for headlines and Roboto for body text, shown with full character sets
Morgan & Westfield color palette: navy, grays, white and two shades of red
Morgan & Westfield prototype: collage of 120+ grayscale wireframe screens
Morgan & Westfield home page design on desktop and mobile, from client testimonial hero to podcast section
Morgan & Westfield Sellers pages: four-step sale process, client stories and risk-free pricing tiers
Morgan & Westfield Buyers pages: business-for-sale search, listing details and information request form
Client quote: "With Morgan & Westfield, we saved over $50,000 in commissions. I was very pleased with the service."
Morgan & Westfield landing page for the book The Complete Guide to Selling a Business, desktop and mobile
Aerial view of a downtown skyline of high-rise towers at dusk, used on the Morgan & Westfield About page
Morgan & Westfield M&A Talk Podcast pages: episode list and episode detail on desktop and mobile
Morgan & Westfield About page on desktop and mobile, with company story, value props and consultation CTA
Morgan & Westfield website: diagonal collage of inner pages including search, office locations and legal