Skip to content
Celerart

Gausium – Brand Identity for Robotics Company

Share this case:

Date

2022

Industry

Robotics
AI & Automation

Client

Gausium

Services

Branding
Visual Identity
Design System
Brand Guidelines

Gausium Robotics (formerly known as "Gaussian Robotics") is a leading smart solutions provider of service robots. It designs, develops and manufactures autonomous cleaning and indoor delivery robots with Al-based autonomous navigation and automation technologies.

Gausium logo construction grid: white lightning-G symbol and wordmark on blue with proportion measurements
Gausium logo applied to the front of the white Scrubber 50 cleaning robot
Gausium color palette: Blue #051AD0, Dark #09091C, Gray Dark #59657B, Gray #97A1B4 and Gray Light #F5F6F8
Gausium business cards in blue and white, fanned out and showing logo and employee contact details
Gausium stationery: blue bubble mailer with business card, branded invoice and pen on a black background
Gausium employee ID badge on a black lanyard with photo, name, job title and logo in blue and dark navy
Blue Gausium notebook with large G symbol, tagline 'Redefining Services by Technology' and matching branded pen
Open Gausium brochures and catalogs showing robotic cleaning solutions, product photos and technology pages
Black Gausium polo shirt with blue collar, sleeve cuffs and hem and a white chest logo
Black Gausium Phantas cleaning robot with carbon-fiber finish on a solid blue background
Blue Gausium G symbol printed on white textured fabric
Open Gausium brochure with a turning page and ECOBOT Sweeper 111 product specifications
Navy Gausium sweatshirt with large white GAUSIUM lettering running down the sleeve
Navy Gausium sweatshirt with large white GAUSIUM lettering running down the sleeve
Gausium tri-fold brochure for the ECOBOT Scrubber 50 Pro: product range, about, features and applicable scenarios
Gausium brand book slides: cleaning portfolio, S-line and X-line brand extension, efficiency comparison, global reach
Visual-LiDAR SLAM sub-brand logo versions on blue: full logo, wordmark and icon