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BVB FREIE wähler WEBSITE & BRANDING

Our Goal

The party wanted the new website to be clean and modern, responsive and engaging, individual and distinct with unique graphics and style. The corporate identity had to be consistently followed.

The site wasn't supposed to have any fancy effects but it couldn't be boring either. It had to be bright and recognizable, well branded. Nevertheless, we couldn't go wild, since it's a political party, a German party.

Old website

and other pages...

At about this time of year, some months after New Year’s resolutions have been made and kept, or made and neglected, one thing is undeniable: we have a chance to learn and grow every day, no matter what we did not do yesterday or neglected to do last week. Make Use of This Moment

Logotype

BVB-FW was very attached to the old logo but it had to be refreshed and brought up to date along with the website.

Clear space Full logo
Clear space Icon
Dimensions Full Logo
OLD
NEW

It was crucial to keep the map, the sun and the name in the logo to retain recognizability they had. We managed to update and modernize the logo with the new look & feel while maintaining the party's origins.

Brand Elements

We designed a range of unique illustrations and branded elements to create a distinctive brand look.

Button
Button
Icon
Hover

Elements

Colors

#ffcd40
#0053bd
#525252
#f3bd0e
#9b9b9b
#333333

Typography

Montserrat

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

1 2 3 4 5 6 7 8 9 0 ! @ # $ % ^ & * ( ) - = _ +

Light

Regular

Semibold

Bold

Extrabold

Detailed Illustrations

BVB-FW required a bunch of attracting and detailed illustrations for their State Election Program 2019, each represents a different sphere a party is involved in.

Website Re-design

Unlike the old dated website, the new style is modern and bright with big bold headlines, striking colors, and awesome fun illustrations. Still, the site is easy on the eyes, perfectly readable. Homepage provides multiple calls to actions, all the information is neatly structured and quickly available to any visitor, young and senior.

Main Page

More Pages...

and other pages...

Responsive Design

In 2019 it's essential for the website to be not just available but also great looking on all kinds of devices. We ensured the user experience is flawless on smartphones, tablets and laptops of all common formats.

Press

District Spokesman

Search by Tag

Contact

Branding

To fully wrap the party in a new brand across all media, digital and print, we designed a set of stationery items including sleek and simple business cards, distinctive looking badges and letterhead, bright pens and a folder.

Wherever the party is seen, it's always recognizable and consistent in it's image.